IMRG Capgemini Quarterly Benchmarking
Q4 2019 (November 2019 to January 2020)
Desktop and laptop basket abandonment rate falls to lowest on record of 54% this is 14% lower than smartphone and 8% against tablet.
In Q4 Tablets were the best device at generating revenue from email clicks, contributing 13% of the average retailers revenue
The average percentage of total visits that view a product page is at its highest for the last two years at 58%.
The average return rate sinks to a record low of 20% – an interesting occurrence given the period includes peak.