• Basket abandonment on smartphones increased in Q4.
  • The revenue share for email marketing on smartphones increased in Q4.
  • Affiliate marketing had a successful Q4 with increases in marketing revenue share across all three device formats (desktops, tablets and smartphones.
  • PPC ROI on tablets saw a very large increase during Q4.
  • SEO had less influence on visits from tablet shoppers in Q4 – the proportion of visitors arriving on the site via natural marketing dropped. The main winner during Q4 for visitor increases was affiliate marketing.
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