IMRG Capgemini Quarterly Benchmarking

Q3 2019 (August 2019 to October 2019)

  • The percentage of visits via mobile devices to the average retail website now represents 77.8% (Smartphone and Tablet visits combined)
  • Click and Collect now accounts for 35.3% of all orders for multichannel retailers that offer the facility
  • Desktop continues its dominance at the checkout, recording a 7 percentage point conversion advantage over the average smartphone.
  • Product page exit rates reported a low of just 27.2% in Q3, which nicely aligns with a healthy PDP conversion rate for the period.
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