IMRG Capgemini Quarterly Benchmarking

Q1 2018/19 (February 2018 to April 2018)

  • Direct website traffic is proving more and more important. On average it now generates 24.8% of website revenue. 24 months ago, it was 21.8%
  • The percentage of visits via mobile devices continues its upwards trend, now representing on average 71.4% of all visits
  • The average percentage of new customers continues its gradual decline to 38% as the ecommerce market matures. 24 months ago, it was 49%
  • The average number of items per order is slowly increasing — it’s now at 2.9. 24 months ago it was 2.3
  • Multichannel retailers on average reported 36% of all orders were selected as click and collect


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