We are happy to present you with our ‘Personalisation in 2025’ report in collaboration with Bloomreach. Inside you will find consumers opinions on various types of personalisation and the kind of tailored experiences they really want.
Topics include: Consumers likes and dislikes, personalisation channels, consumers perceptions on the future of personalisation, rating and feedback on experiences, personal data usage, search trends, personalisation and loyalty, and more. Plus, find out what would sway consumers to choose one retailer over another.
Sneak peek at a few of the trends included in the report:
✅ Approach matters – Nearly half of consumers said they ‘sometimes’ like personalisation showing approach matters
📊Transparency is key – Consumers would like to know how their data will be used
✉️ Optimise email – Email is a key platform to offer personalised experiences
Just some of the key takeaways:
Discover the type of personalisation consumers like best in 2025
Find out how to work with consumers to improve personalisation
Learn how to use personalisation effectively across various channels
Download Report
