October Key Highlights:

  • UK online retail sales in October 2021 reported a 11.2% Year-on-Year decrease
  • Month-on-Month the industry increased 11.2% from September
  • Early sales rescue October during the final week

IMRG are repeatedly hearing from retailers that current market conditions are “tough” and “not looking good”. The results from October go a long way to back up these claims, with a 11.2% Year-on-Year decline. For many product categories, Year-on-Year growth is a distant memory; namely the Home & Garden, Health & Beauty and Electrical sectors are all yet to report any positive growth since April. The only category enjoying growth at present is the clothing industry.

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