The data in this index comes from the Awin platform, the UK’s largest affiliate network, looking at over 1,000 online-only and omnichannel retailers. This dataset compares year-on-year performance between Q4 2021 and Q4 2020.

Sub-category performance trends

The first metric is focused on some of the retail sub-categories that Awin track, comparing sales, traffic and average order value (AOV) performance between Q4 2021 and Q4 2020.

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