We’re pleased to present our Black Friday Review 2025 Report in partnership with industry expert RevLifter, which offers a comprehensive analysis of eCommerce performance across the Peak trading period.
The report explores online revenue, traffic and conversion trends throughout November, alongside a detailed breakdown of Black Friday week, including daily performance data to support accurate benchmarking against the wider market.
We also explore how retailers approached their Black Friday campaigns, tracking how strategies have evolved year-on-year and highlighting the key insights retailers can use to shape their plans for 2026.
Download the report today to gain:
- Black Friday week year-on-year revenue data
- Traffic trends for the 8-day Peak week
- Conversion rates across November
- Detailed product category performance reviews
- Black Friday launch date trends
- Live promotion rates by product category
- Black Friday campaign duration insights
- A reflection on the impact of “Fake Friday”
- A look at the businesses engaging with Black Friday
- The interesting approaches to campaigns
- The impact of Cloudflare being down
- IMRG’s and RevLifter’s top takeaways and tips for 2026
Download Report