IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.
Marketing Consent: A video highlighting benchmarks for marketing consent approval rates and how the presentation of the consent asset may or may not influence the achieved rates.
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