IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.
Cookies: This video examines the different ways retailers can present their cookie policy popup and how that might affect the opt out rate.
Want to continue reading?
It looks like you don't have a membership tier which gives you access to this content.
Already a member? Login now to view