IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.

ABV & CVR: This video amalgamates the two key measurements already discussed in this series into one final ranking- showing which marketing channel is actually the most effective.

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