IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.
Conversion Rates: This video examines how different marketing channels will result in a variety of conversion rates. Its seeks to rank each marketing channel to reveal which is the best at converting browsers to purchasers.
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