IMRGs Customer Acquisition and Retention study focuses on three main areas – marketing channels, cookies and loyalty. The insights will help retailers understand their relative performance in key areas for achieving strong acquisition and retention. The data is taken from a questionnaire sent to retailers in February 2022. 38 retailers responded.
Marketing Channels & ABV: This video examines how different marketing channels will generate varying average basket values. Each marketing channel is then ranked to understand its relative performance.