IMRG Retail Advisory Board

Since January 2014, Catherine Hall has been the eCommerce Director for TJX Europe, the leading off-price retailer of fashion and homeware worldwide. Some of the European brands Catherine overlooks are TK Maxx and Home Sense.

Before joining the team at the TJX Europe, Catherine previously held executive eCommerce roles at other global retailer brands such as Jaeger and Agent Provocateur.

Chris joined Halfords as the commercial director in 2024. Prior to this Chris was Digital Director at New Look where he was responsible for digital development and eCommerce trading across UK and International markets.

Chris has extensive experience across Digital and eCommerce as well as senior Buying, Marketing and Category Management roles within major UK retailers. Chris spent 5 years as Head of Digital Operations at Argos and was previously Head of Multi-channel at Halfords.

Chris has played an active role in business transformation programs and has enjoyed the challenge of delivering Digital integration within multi-channel retail businesses.

Hannah has over 25 years of experience within the retail sector, with her focus in digital. She became Digital Director at Hobbycraft in 2022, where she leads the digital trading and experience arm of UK’s largest craft retailer and sits on the Board of Directors.

Prior to Hobbycraft, Hannah has work across the globe spending time in Italy, Belgium, and the US, managing teams responsible for trading, buying, experience, customer services, and supply chain.

Helen has more than 15 years of eCommerce experience and is Founder and CEO of Dotty Fish. Under Helen’s dynamic leadership Dotty Fish has grown into a market leading eCommerce baby shoe company. She has developed a vast wealth of experience with cross border trade and Marketplace selling and was a finalist for the NatWest Everywomen Awards in 2020 recognising female entrepreneurs.

The company continues to successfully expand into new markets, with a strong focus on customer retention and sustainability. As Helen always says, “you can never have too many shoes!”

Vladimir Pomitun is a seasoned E-commerce and Retail Executive with over 20 years of comprehensive experience spanning business development, digital transformation, operations, e-commerce systems, digital marketing, customer experience, and growth strategy.

Currently serving as the E-commerce Director at Futon Company — a multi-channel home furniture and accessories retailer specializing in space-saving solutions — Vladimir has played a pivotal role in driving the company’s digital growth. Under his leadership, Futon Company’s online retail business has experienced a fourfold increase, supported by the development and execution of a robust online marketing strategy and innovative digital tools.

Vladimir has a strong vision for scalable e-commerce growth and a seamless, integrated customer experience. He has also spearheaded the company’s online and technological transformation, including the development and ongoing enhancement of its ERP system.

Prior to his current role, Vladimir led international market operations for WoolOvers, a global online fashion retailer, and had various senior roles across the insurance, wholesale, and marketing sectors.

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

Kieron is a professional bookseller with over 26 years book trade experience, including such highlights as – working for WHSmith Retail, establishing the Ottakars.co.uk website in 1999, heading up the web offering at Bertelsmann's UK Book Clubs, followed by three years outside the industry at Europe's leading video games website GAME.co.uk. He then headed online for Waterstone's in 2006-7, subsequently becoming MD of The Book Depository, prior to, and after its acquisition by Amazon.

He joined the UK’s leading Independent Bookseller, Blackwell’s, as Digital Director in 2015 until its acquisition by Waterstones in 2022, where he now runs both Blackwells.co.uk and Wordery.com. Kieron is a published author, his book The Politics of Down Syndrome (Zero Books) published in 2011 and in 2021 completed a PhD in Organisational Democracy at the University of Winchester, when he isn’t at work he’s learning Historical European Martial Arts, currently longsword and sabre.

Lauren has over a decade of experience working in fast paced D2C brands. During her 11 year tenure at luxury gifting brand Biscuiteers she took the brand through its extraordinary e-commerce growth journey overseeing the e-commerce strategy and establishing an award wining marketing team. Most recently she’s joined award winning publisher The Folio Society as Marketing Director.

Lee is leading the digital transformation at Assa Abloy group within EMEA. AB is a Swedish conglomerate who are the Global leader in access solutions. Made up of over 190 different brands with household favorites like Yale, August and Union. Their product offerings cover locks, doors, gates, entrance automation and includes controlling identities with keys, cards, tags, mobile and bio-metric identity systems.

A veteran of retail & ecommerce with over 20+ years of leading some of the UK's brands online. Where he has driven significant technology change and revenue growth.

Before ASSA ABLOY, Lee has held Ecommerce Director roles at Evans Cycles, Wickes and spent many years at Schuh leading their online charge.

Martin is the Vice President of eCommerce EMEA at Michael Kors, leading all digital commerce, content, operations and marketing activities across 50 global markets.

He is a strategic and customer centric digital practitioner who has twenty years demonstrable success identifying, developing, and delivering digital initiatives that produce customer value and financial return. Over 15 years of executive leadership experience executing and translating global brand strategies into individual unique country markets he is skilled at both establishing new and accelerating existing digital businesses.

Martin holds an MSc in Internet Retailing and is an accredited Forrester CX practitioner.

A passionate media and technical marketing specialist, Matt has 15 years’ experience delivering customer growth across retail and fashion.

Mike Durbridge is the CEO of Andrew Martin International, an interior design specialist offering a wide range of fabrics, wallpapers, furniture and home accessories for tastemakers in search of individual interiors with a twist. Prior to leading Andrew Martin International, Mike held senior positions at Kingfisher and B&Q. Mike also spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally.

Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecom, financial services and mail order businesses over the course of his 20 year career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice, simplicity and consistency, are placed at the heart of any business.

Leading multichannel, Ecommerce and marketing professional at senior leadership level across numerous verticals. Previously CEO for WoolOvers, Omnichannel Director for Moss Bros, Marketing and Ecommerce Director for M & M Direct, Ecommerce Director for Otto Group and Shop Direct.

Named in the top 50 Ecommerce professionals, 2016 movers and shakers and winner of numerous Ecommerce and marketing awards including Drapers overall gold award.

Ntola is an experienced Commercial Director with over 15 years in retail, ecommerce, wholesale ,and global marketplaces. Skilled in driving brands growth through digital , wholesale partnerships, distribution models and global customer engagement. Proficient in strategic development and market entry for SMEs and major retailers, with proven success in Europe, USA, and China. Most recently , Trading Director at Emma Bridgewater , responsible for the commercial channels E-commerce , Wholesale , Retail , digital Marketing and Marketplaces UK and international.

A lifelong retailer, Sally started her career on the shopfloor in the early 90’s. She then held several Fashion Buying roles in retailers such as House of Fraser, Allsaints, USC and New Look before deciding to specialise in Ecommerce 10 years ago latterly becoming the Ecommerce Director at New Look in 2015. Sally is passionate about customer experience and loves the changing nature of Digital Commerce. Sally is also a Brand Ambassador for the Retail Trust.

Siobhan joined Sainsbury’s Argos in 2014 having previously worked as Head of Online Trading at Lakeland and held roles at a number of other major UK retailers. Siobhan has extensive experience across all areas of Digital from Digital Marketing through to Digital Product Development, with a particular focus on Digital Trading and eCommerce.

As Director of Ecommerce Trading for General Merchandise at Sainsbury’s, Siobhan’s remit includes all elements of eCommerce for Argos.co.uk, Habitat.co.uk, Argos.ie and General Merchandise on Sainsburys.co.uk. This includes Digital Trading, Digital Content, Design & Implementation, Product Information and Site Operations. Siobhan also leads two group-wide functions at Sainsbury’s; SEO and User Generated Content.

Steve has worked in ecommerce for the last 20 years and joined John Lewis in 2021 as Online Trading Director, to maximise and deliver the brands online sales, which represent around £3bn and 60% of the brands total sales.

Prior to John Lewis, Steve was Digital Director at Dunelm, the market leading homewares brand for 5 years, and worked across a number of fashion brands and BHS whilst at Arcadia for over 8 years.

He started his ecommerce career in telecoms as Head of Orange Online Shop back in 2003, having previously worked in brand marketing and retail.

Like many in ecommerce, Steve has experienced first hand the continually evolving landscape of the last few years and the ongoing importance of being able to adapt to challenging market conditions as well as meet and exceed customers' expectations.

Sue has over 20 years’ experience in retail gained across multiple disciplines. She started her career as a qualified accountant, then moved into Digital in 2010 and has held senior roles at Peacocks, AXA, Screwfix & Kingfisher. In 2020 she moved from leading the Screwfix Digital team to Kingfisher, to support the new group-wide Ecommerce strategic direction and is building Ecommerce Centres of Excellence to accelerate growth across all the global brands.

Marzena has nearly 20 years of experience in e-commerce, having held UK and international trading, content, and marketing roles with some of the UK’s leading retailers such as Marks and Spencer, Tesco, Selfridges. Currently at Estée Lauder Companies, she supports a portfolio of brands, working across both DTC sites and retail partner platforms to drive and execute digital strategies and optimisations.

Marzena is passionate about customer experience and data. She thrives in the fast-paced, ever-evolving world of digital commerce, where every day brings something new. Always keen to exchange ideas, insights, and learnings, she enjoys staying connected with others in the industry—whether to share successes or tackle challenges together.