Black Friday 2020 was impacted by the second lockdown in England, leading to a huge surge in online ordering right across November.

Now, as the pandemic restrictions appeared to be nearing an end, the peak trading period comes into focus once again. At this two-day virtual event, along with a host of retail experts, we considered plans for Black Friday and peak, looking at insight around launch dates, discounting patterns, the types of campaigns retailers run and our expectations for peak trading in 2021.

Day 1 – Campaigns & Operational Efficiency

Day 2 – Discounting & Expectations For Black Friday 2021