For our first webinar of 2026 (Thu 8 Jan), we’ll share a detailed review of peak trading performance, covering both Black Friday and Christmas sales. Packed with data, it will give you plenty of opportunities to benchmark your results against the wider market and spot areas for growth in 2026.
IMRG’s Online Retail Index that is representative of £30bn+ in online spend will reveal total market and individual product category performance for November and December. You will learn about the areas of the market that performed well, and which saw year-on-year declines.
You’ll get a clear understanding of Black Friday performance, from daily revenue and discounting trends to campaign launch timings. Also, you will benefit from insight into popular Christmas product categories and customer buying behaviour, such as whether customers appeared to hold off until Boxing Day sales.
Joining us this week are experts from Coveo, ChannelEngine, and Reward Insight, who will share their analysis of Peak and reflect on their expectations for 2026.
Key Takeaways:
- Final reveal of Peak 2025 data: This is your last opportunity to gain IMRG’s full Black Friday and Christmas analysis
- Ecommerce in December: Learn how the total online market performed in December
- Lessons for Peak 2026: Reflect on the key findings from Peak 2025 that will help shape Peak 2026
- Industry expert advice: Gain industry expert advice that will aid your growth strategies
eCommerce during Peak and Christmas
Hear how the total online market performed across Black Friday and the full festive period.
Product category trends
Discover which categories are leading the way for growth and which are falling behind
Christmas Results Breakdown
Understand the standout behaviours and performance patterns that shaped Christmas 2025.
Industry expert advice
Gain industry expert advice that will help inform your strategies ahead
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