In this week’s show (Thu 13th Nov) we will reveal early Black Friday insights helping you to identify top trends across campaigns, customer behaviour, and promotion strategies. Benchmark your performance with IMRG data and see how your approach to the peak season compares to the industry.
We are now 2 weeks into ‘Black November’ and we have early insights into how the total online market is performing. Our Online Retail Index data for the w/c 26th October and w/c 2nd November will show the impact of early campaign launches and how this compares to the same period in 2024.
We will provide an update on newly launched Black Friday campaigns, and whether there are any noticeable patterns in approach. You will also gain insight on where consumers are spending and whether or not that correlates with the types of retailers who launched early.
Joining us this week are Algolia, Genie Goals and Scurri who will share their key findings from Peak 2025 so far and tips to stay ahead post-Black Friday.
Early Black Friday trends
Learn how November has started for eCommerce with IMRG data
Live campaign analysis
Hear what types of campaigns are proving popular this year with examples
Consumer behaviour insights
Discover consumer purchasing behaviour in November so far
Industry expert advice
Gain industry expert advice to help prepare for the rest of November and beyond
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