In this week’s show (Thu 23rd Oct), we will review how retailers can shape their checkout for increased conversion, exploring all-year round techniques and special approaches towards the peak trading season. Plus, gain our eCommerce update for w/c 12th October revealing the latest industry benchmarks.
We will provide key checkout trends from our Online Retail index before exploring strategies to convert consumers. You will gain average ‘go to checkout’ and ‘complete checkout’ rates, as well as ‘checkout abandonment’ rates.
Also, we will reveal the average number of consumers who will use a voucher code and whether there are any other features or functionalities that retailers can use to inspire conversion.
With flat or negative performance recorded across the past few weeks, we will share if w/c 12th October showed improvement for eCommerce. As we are gearing closer to ‘Black November’ are consumers seeming to be converting more or are they holding off waiting for deals?
Joining us this week are Awin, Parcel Perform, and PXP who will share their tips for online growth.
Weekly eCommerce update
Find out how the total online market performed in w/c 12th Oct
IMRG checkout trends
Gain IMRG industry benchmark data on eCommerce checkouts
Checkout conversion strategies
Hear about various approaches to improving checkout conversion
Industry expert advice
Benefit from industry expert advice on how to experience growth approaching Peak and 2026
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