In this week’s show (Thu 9th Oct) we will reveal trends on customer lifetime value (CLV) in eCommerce, exploring areas such as the cost of acquiring a customer, how long they stay a customer, how much they buy, and what it is worth. Plus hear our weekly eCommerce update for w/c 28th September.
IMRG completed extensive research into customer lifetime value this year and this webinar will reveal all the top findings. You will gain insights such as how much it is costing UK retailers to acquire new customers, the share of new customers by channel, as well as the share of orders for new versus existing customers, industry average customer retention rate and much more!
We’ll also share insights from our latest research with Genie Goals, highlighting the strategies that encourage customers to try a new brand, as well as those that build lasting loyalty through full-funnel marketing activities.
Plus, you will be able to benchmark your performance for w/c 28th September with IMRG index data.
Weekly eCommerce update
Find out eCommerce performed in w/c 28th Sep with IMRG data
Customer lifetime value trends
Discover customer lifetime value trends with IMRG research
Tips for growing loyalty
Establish ways to grow loyalty among new and existing customers
Industry expert advice
Gain top tips and advice for improving CLV from industry experts
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