In this week’s show (Thu 11th Sep) we’re kicking off the conversation on Black November, starting with one of the most critical areas: pricing strategies.
IMRG’s research shows shoppers are increasingly price-sensitive. For example, the number-one driver of loyalty is that pricing feels more reasonable than comparable retailers.
Interestingly, very few retailers use a price-match guarantee (mainly those operating within Electricals or Home categories). Yet consumers tell us this is the top reason they would choose a higher-priced competitor over a cheaper option.
In this session, we’ll unpack these insights and more. We will reflect on Black Friday pricing strategies that can improve conversion and metrics such as average order values, all the while maintaining brand image.
Experts from Athos Commerce and Price Trakker will share practical approaches retailers can apply before, during, and after peak to drive growth.
Join us on Thursday 11th September at 2:00pm-3:00pm to start preparing for Black Friday!
Ecommerce update
Discover the latest eCommerce insights with exclusive IMRG data
Anticipating ‘Black November’
Hear about the top trends we can expect for November this year
Refining price strategies
Learn about the ways to optimise pricing in line with consumer expectation
Expert analysis
Benefit from industry expert advice as we start to prepare for Black Friday
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