In this week’s show (Thu 14th August), IMRG will explore how retailers can sharpen their localisation strategies in cross-border markets. Plus, you will gain eCommerce performance data for w/c 3rd August.
Localisation plays an important role in online retail, helping retailers connect with customers by reflecting their culture, language, lifestyle, and preferences. Done well, it removes barriers to purchase and helps build brand loyalty.
In this session, we’ll look at how retailers are applying localisation across areas such as payments, delivery and returns, and merchandising, and highlight where it’s most commonly used.
You will also gain our weekly eCommerce update, with performance data for w/c 3rd August. This data derives from our Online Retail Index that tracks over £30bn in online spend. You can use this data to benchmark your own results against the wider market.
Joining us are experts from Parcel Perform, PXP, and ReBound Returns, who’ll share practical advice for delivering superior pre‑ and post‑purchase experiences to international customers.
Weekly eCommerce update
Find out how eCommerce performed last week with exclusive IMRG data
Approaches to localisation
Discover top approaches to tailoring experiences for different markets
Cross-border strategies
See where localisation fits in driving international sales
Industry expert advice
Gain tips from specialists on attracting and retaining customers local and global customers
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