In this week’s webinar (26th June) we will review retailer’s approaches to discounting and key tactics to optimise the offers available. We will also share alternatives to discounting to help you improve key metrics such as conversion.
You will gain lots of data derived from our Online Retail Index as well as from our consumer and retailer-led studies. The insights will help you learn what consumers want from discounts and how it impacts their purchasing behaviour.
We will take time to share how retailers can make their discounts and offers smart so that you are giving away just the right amount to make them profitable, supporting not only acquisition but retention efforts.
We aim to answer: Are discounts being used too much, and are there alternatives?
Industry experts from Awin and RevLifter will share their thoughts on this topic, as well as the key approaches they’re seeing that work.
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