In this week’s show (29th May), IMRG will provide a broad overview of how the traffic metric is performing for online retailers, and how retailers can prompt conversion from that traffic at the core stages of the customer purchasing funnel.
IMRG’s Online Retail Index data will reveal traffic trends across the total online market, highlighting how performance varies by retailer type and product category. We’ll also explore how different methods of extracting traffic data can affect what retailers see, and whether the metric may actually be performing better than it appears.
Plus, we will reveal the traffic split across marketing channels such as affiliates, direct, display, organic and paid, referral and SMS across data attribution and last click models. Also, we will take time to reflect on how retailers can convert traffic that comes to their site.
We are lucky to be joined by Bring Digital and Feedonomics who will reflect on how retailers can improve customer experiences to improve core business metrics.
Weekly eCommerce update
Find out how eCommerce performed in w/c 18th May
Traffic trends revealed
See how the traffic metric is performing across the total market
Marketing channel trends
Learn which marketing channels are driving the most traffic
Expert advice
Hear from top industry experts on how to convert traffic on your website
