In this week’s show (20th Mar), IMRG will review the performance differences between multi-category and specialist retailers. You’ll also gain insights into how online retail has performed during the first two weeks of March.
IMRG’s Online Retail Index, which tracks £30bn in online spending, will reveal the performance differences between retailers that sell across multiple categories and those that focus on a single product category. Discover how revenue, traffic, conversion rates, and basket values compare between these two retail models, and learn how your performance compares to industry benchmarks.
We’ll also explore how performance differs across online product categories, including clothing, health & beauty, home & garden, gifts, and electricals.
Joining us will be Genie Goals and Voyado, who will share expert tips on optimising your marketing strategies and enhancing product discovery.
Key Takeaways:
March eCommerce Update
Hear how eCommerce has performed so far in March
Specialist vs multi-category retail
Discover which approach is performing better right now
Performance metrics
Find out how performance metrics compare for specialist and multi-category retailers
Expert marketing tips
Learn from industry experts on how to boost product discovery and sales
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