In this week’s show (14th Nov), IMRG will share initial insights into ‘Black November,’ giving you an early look at the average online retailer’s performance and discounting patterns so far.
Find out the industry average performance for the first week of November with exclusive IMRG Online Retail Index data. IMRG will break down performance by product category, and will reflect on key metrics such as revenue and traffic. These insights will help you understand whether there has been significant changes in customer demand.
IMRG will also show examples of live Black Friday campaigns, showing the similarities and variations in approaches, and whether there are any consistencies from last year.
Industry experts from Talon.One, Patchworks, and Worldline will share practical strategies for maximising Black Friday and Christmas sales. They’ll also provide advice on sustaining growth into the new year to maintain momentum beyond the peak season.
KEY TAKEAWAYS:
eCommerce in Wk 1 November
Discover how eCommerce performed in the first week of November
Customer demand trends
Learn whether customer demand has increased with IMRG’s analysis of key metrics
Insights on live campaigns
Hear about live Black Friday campaigns and the approaches to early access
Expert advice
Benefit from industry expert advice on how to make the most of this peak season
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