In this week’s show (3rd Oct), IMRG will be delving into the detail around ecommerce performance across the month of September. With traffic and conversion improving in August, then a blockbuster opening few weeks of trading as September began, are we looking at the first proper month of serious revenue growth for ecommerce in 42 months?
The start of October also brings Black Friday month into focus, with only four weeks before many retailers are likely to start switching on their 2024 campaigns. What does September tell us about likely demand over peak?
As ever, we pull together a group of external guest presenters from around the industry to lend their perspectives. Expect to hear the latest insight from Aramex, Avalara and Dark Matter Commerce to help you build your strategies for success.
KEY TAKEAWAYS:
Ecommerce performance update
Find out which categories have benefited from the recent uplift
Traffic analysis
Where are the increases in traffic being most keenly felt? Is it consistent across all categories?
Conversion
Did the August improvement after such a long period of suppression continue into September?
Black Friday
What do we know about demand now we are only one month away from it all kicking into gear?
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