In this week’s show (25th Jul), IMRG will be focussing on improving the UX on online retail sites, looking at how this can be achieved at various stages of the customer journey.
We’ll start by looking at how customers interact with key areas like product pages, the home page, and the checkout page. Our product page study will reveal which pages attract the most traffic and convert the best.
You’ll also learn how much time retailers have to capture customer interest, including data on how long customers stay on each page and the number of pages they visit in one session.
We’ll reveal bounce rates for different pages, helping you identify where UX might need improvement. Industry experts will then share their top strategies for keeping customers engaged with great experiences.