In this week’s show (30th May), IMRG will be exploring ecommerce product page conversion, looking at how the total online market is performing and considering opportunities for growth.

Reflect on what makes a ‘stand-out’ ecommerce product page in 2024, thinking about all the features and functionalities that have proven effective at driving key online metrics such as conversion.

Industry experts will also highlight where to focus on for improvement, providing examples of where retailers tend to fall short and giving advice on how to meet personal targets.

Key Takeaways:

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    Understanding customer behaviour

    Find out how customers are behaving up until and beyond the product pages

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    Product page optimisation

    Consider the features and functionalities that can drive product page conversion

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    Boosting interactivity

    Hear about the type of interactive and dynamic content customers want

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    Expert advice

    Benefit from industry expert advice on growing online conversion rates

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