In this week’s webinar (16th May), we will look at how customers are behaving on online retail sites, exploring site navigation patterns and pinpointing key areas that can be optimised for growth.
First, we will look at how the total market is performing to identify how much push is needed for retailers to meet their growth targets, and then we will share exclusive IMRG data from our KPI hub to reveal how each stage of the customer purchasing funnel is performing.
We will share whether customer behaviour has changed across the view a product page, and add to bag, go to checkout, and complete checkout stages. This insight will help you consider where to prioritise customer engagement strategies.
The webinar will feature search and discovery experts who will provide their thoughts on what customers want from online experiences.
Key Takeaways:
Total market insights
Discover average year-on-year figures for the total online market
Site navigation trends
Find out how customers are navigating ecommerce sites in 2024
Customer funnel data
Gain behavioural data across various stages of the customer funnel
Industry expert advice
Hear from top industry experts in the search and discovery field
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