In this week’s show (18th April), we will be reviewing the performance of the entire customer purchasing funnel, including the view a product page, add to bag, go to checkout, and complete checkout stage. 

Benefit from IMRG data on conversion rates across each stage of the funnel, enabling you to understand where and when customers are most likely to abandon their purchases. Knowing where to focus your efforts will help you to better strategise conversion rate growth for the next quarter.

Industry expert guests Brightcove and nShift will also reveal insights on what will help move customers through the funnel, ensuring that retailers are meeting expectations pre and post-purchase.

Key Takeaways:

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    Conversion through the funnel

    Find out which stages of the customer funnel are converting the best

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    The drop-off point

    Discover where and when customers are abandoning their online purchases

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    Strategising conversion growth

    Establish opportunities for growth through industry benchmarking

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    Keep them moving

    Hear tactful tips on how to effectively move your customers through the funnel

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