In this week’s show (18th April), we will be reviewing the performance of the entire customer purchasing funnel, including the view a product page, add to bag, go to checkout, and complete checkout stage.
Benefit from IMRG data on conversion rates across each stage of the funnel, enabling you to understand where and when customers are most likely to abandon their purchases. Knowing where to focus your efforts will help you to better strategise conversion rate growth for the next quarter.
Industry expert guests Brightcove and nShift will also reveal insights on what will help move customers through the funnel, ensuring that retailers are meeting expectations pre and post-purchase.
Key Takeaways:
Conversion through the funnel
Find out which stages of the customer funnel are converting the best
The drop-off point
Discover where and when customers are abandoning their online purchases
Strategising conversion growth
Establish opportunities for growth through industry benchmarking
Keep them moving
Hear tactful tips on how to effectively move your customers through the funnel
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