Today’s webinar (09 Nov) will look at Black Friday campaign launch dates, revealing who’s gone live and how they’re performing, as well as looking at sales performance leading into week two of November.

We’ll establish whether retailers have gone live earlier in 2023 than 2022. We’ll also take a look at how these campaigns might be different to previous years.

How are sales patterns looking moving towards peak? Are there any new trends in discounting strategies? What kind of campaigns are proving most effective? And how can you end November on a high? This webinar reveals all.

Key Takeaways

  • Campaign launch dates

    From the 300 retailers which IMRG are tracking each day, how many have gone live during the beginning of November?

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    Sales patterns

    How are sales patterns looking moving towards peak?

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    Consumer behaviour

    Are consumers looking earlier for deals?

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