This virtual breakfast will focus on the initial stages of the customer funnel, ensuring that you walk away with the knowledge required to convert more customers who land on the homepage of your ecommerce site.

We will take a deep-dive into IMRG’s data, revealing how customers are behaving when they land on the homepage, what methods retailers are using to convert customers, and which content is most engaging to the audience when they first land. You will gain insight into how the rest of the market is performing in relation to the homepage and conversion rate, providing you with valuable benchmarking data to compare your own performance against.

This virtual breakfast will also provide the opportunity to discuss best practice and share experiences around the customer funnel with your peers. All of this will be enjoyed over a courtesy hamper, delivered directly to your door.

*** Please note that this is a retailers only event.***

Key Takeaways

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    Homepage optimisation

    Learn best practice and spark ideas around the homepage of your website

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    Enhance the customer journey

    Understand how best to transform homepage visitors to new customers

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    Benchmark your business

    Benchmark your own customer funnel performance against the rest of the industry

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    Boost your content

    Learn which homepage content is best for engaging and converting visitors

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