Retailers Discuss…Tactics to increase conversion rates

Overview

This is a relaxed and collaborative group session, designed to encourage open discussion and shared learning among retailers. We encourage you to join from a quiet space where you can take part in the conversation, and if possible, keep your camera on to help create an engaging and interactive atmosphere.

Join your retail peers to discuss conversion rate optimisation at our next virtual roundtable event taking place on Wednesday 17th September. You will get to share experiences with other retailers to help inform your growth strategies.

As we approach the peak trading season, now is the time to start thinking of ways to inspire conversion at each stage of the customer funnel. And what better than to speak with fellow retailers who are also focussing on improving their conversion rate!

To open the session, we will provide an overview of conversion rate performance across the total market, enabling you to benchmark your performance against industry averages. We will also share trends across SEO and site navigation to help you pinpoint growth opportunities.

Then you will engage in a relaxed and informal discussion with us and your retail peers.

Before the session, have a think about these key questions:

Have you trialled anything new to help improve your conversion rate in 2025?
What were the results of any conversion rate optimisation strategies?
Have you structured any areas of your site differently to help with conversion?
How are you finding customers are behaving on your site?
Are you using any tools to help with conversion rate optimisation?

Helping us to lead the conversation are Algolia, BigCommerce, and Summit Media who will share their advice and answer key questions on areas such as search, marketing, pricing, website structure, and more.