This is a relaxed and collaborative group session, designed to encourage open discussion and shared learning among retailers. We encourage you to join from a quiet space where you can take part in the conversation, and if possible, keep your camera on to help create an engaging and interactive atmosphere.
Join your fellow retailers on 13th August for a virtual roundtable discussion on marketplace optimisation, where you will have the chance to speak to your retail peers about their marketplace strategies and the various types of platforms they use.
During this relaxed and informal session IMRG will start by giving an eCommerce update, revealing how the total market is performing and why you can expect retailers to use marketplaces as a core strategy to expand reach and improve core metrics.
Then we will engage in open discussion, where retailers will reveal their experiences with marketplaces and the steps they have taken to experience growth through these platforms this year.
Before the session, have a think about these key questions:
- What are the key benefits/setbacks you find with online marketplaces?
- What marketplaces do you use/ will consider to use in the near future?
- How do you ensure that consumers are still getting a good customer experience with you via marketplaces?
- Do you promote your products differently on marketplaces versus your website? e.g., different style of imagery, wording of descriptions etc.
- How much visibility do you have into customer data and performance from marketplace sales?
While the discussion is focussed on marketplaces, you can expect core topics such as AI, improving time to market, and automation to be raised by the group – so what better than having experts at Akeneo and Channel Engine host the session with us who are highly knowledgeable on these topics!
IMRG insights:
Gain data from IMRG covering the latest eCommerce trends
Marketplace focus:
Find out whether retailers are currently prioritising marketplaces for growth
Retailer advice:
Share and learn about marketplace best practice with other retailers
Expert advice:
Benefit from the attendance of industry experts who will share their tips for growth
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