**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute.**
Join us for an hour-long virtual roundtable discussion with your fellow industry peers to discuss strategies for increasing good quality traffic on your online retail sites.
At the beginning of the session IMRG will share data from their Online Retail Index on online retail traffic performance, revealing year-on-year trend lines. You will see how traffic differs across various product categories, which will help you benchmark your performance against industry averages.
Before the session, start to think about these key questions:
- What approaches have you taken to increase traffic?
- How do you filter good quality from poor quality traffic?
- What strategies have you implemented to increase conversion of traffic?
- Are you considering any new growth strategies and what are they?
- What have you noticed about customer demand in 2024?
During this relaxed, open-discussion style event you will have the opportunity to share your experiences and listen to your peer’s approaches to increasing good quality traffic. There will be industry experts on hand who will be able to answer your questions. They will also provide tips for growth.
Key takeaways:
- Traffic performance: Find out how the traffic metric is performing for retailers in 2024
- Good versus bad traffic: Consider how to distinguish between good and bad traffic
- Customer demand trends: Hear about and share your thoughts on customer demand trends
- Networking opportunities: Meet and speak to fellow retailers who are also foregrounding traffic growth
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