Retailers Discuss… Optimising eCommerce checkouts for increased conversion

Overview

**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute with your camera on.**

Join us for an hour-long virtual roundtable (15th Oct) on optimising eCommerce checkouts, where IMRG will present key findings from their latest retailer survey. This session offers a chance to connect with fellow retailers and explore effective growth strategies for a crucial part of the customer journey.

IMRG recently surveyed their retail membership on topics such as single-page checkout sequences, session length, non-converting user dwell time, guest vs. registered customer transactions, payment method revenue split, and express checkout adoption. During the session, we will reveal the key findings for you to take back to your business.

Before the session, start to think about these key questions:

Have you experimented with delivery options / proposition – impact on conversion?
Have you experimented with payment options offered – impact on conversion?
How many pages is your checkout, have you tried more or fewer?
How do you get the balance right between data collection on checkout forms and keeping friction to a minimum?
Do you offer guest checkout and is it useful?
What innovations do we need to see in this space?

Feel free to ask questions and share your thoughts during the session to get practical, actionable insights from both your peers and industry experts. These experts will help you navigate checkout challenges and provide clear strategies that can directly impact your eCommerce growth.

Key Takeaways: