**Please note that this is a retailers-only event. It is a roundtable designed for conversation, so please come ready to contribute.**
This virtual roundtable discussion will focus on site navigation and merchandising, enabling you explore strategies to enhance the customer journey and increase conversion by effectively promoting online products.
We will reveal how customers are engaging with retailers at each stage of their purchasing journey using IMRG Online Retail Index data, from view a product page all the way to payment. We’ll also explore how retailers can optimise merchandising to boost key metrics and meet customers’ expectations.
Industry experts will share some key site navigation and merchandising strategies that have proven successful, providing real world examples. They will also be on hand to help you navigate challenges.
Throughout the session you will have the chance to ask questions, share your thoughts, and hear from other retailers who are focussing on these two key areas for online growth.
Key Takeaways:
IMRG benchmarking data
Benefit from IMRG data on site navigation + merchandising and benchmark your performance
Navigate opportunities and challenges
Speak with industry peers who will help you embrace opportunities and navigate challenges
Industry expert insight
Hear about best practices from experts in site navigation and merchandising
Prepare for peak
Consider strategies to improve navigation and merchandising ahead of Black Friday and Christmas
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