*** Please note that this is a Retailers only event.***

IMRG’s ‘Retailers Discuss…’ sessions are virtual, hour-long, open debates on an important industry theme or topic. In this special seasonal series of sessions, the focus is on the Black Friday period.

Every Tuesday throughout November, we will bring a group of retailers together to share whether anyone is seeing any sudden shifts in demand, which categories are selling fastest, and whether there are any changes to customer behaviour.

In this second event of the series, we will look at whether any retailers are trying anything different or innovative so far, and how the discounting rates compare to the same period last year.

Attend this session to find out from your peers:

  • Market Performance

    Whether there’s any changes in supply and demand, from the first to second week of November.

  • Black Friday Campaigns

    Whether more retailers are getting their campaigns live and what appears to be the best time to launch campaigns during this period.

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    In The Spotlight

    Whether there’s any difference in discount rates and how these compare to that of 2020.

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    Achieving Excellence

    Discussion about whether your peers are trying anything new and innovative this week, and how you might be able to implement similar campaigns.

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