‘Black November’ has well and truly kicked off, and to help retailers have an exclusive view into early trends and approaches, we are hosting a relaxed and informal virtual roundtable event on Wednesday 12th November.
Meet with your retail peers to hear about early Black Friday launch trends and what we can expect for the rest of Peak trading. We will reflect on the structure of campaigns, variations in launch times, the types of offers available, and clever conversion techniques this year.
Before the session, start to think about these key questions:
- What has been the result of your early Black Friday launch? If you haven’t launched yet, what has the effect been?
- Have you noticed any changes in consumer behaviour and demand from October to November?
- Does your Black Friday campaign change over the course of the Peak period? If yes or no, why is that?
- What approaches to growing conversion have you prioritised this year?
- Are you carrying over any strategies from Black Friday 2024 because you saw they worked?
Expect IMRG analysis on early campaign launches, invaluable tips from your retail peers, expert advice, and leave the session with a clearer view of what’s coming for the rest of the season.
Early November trends
Gain exclusive insights on how November is performing so far
Campaign launch insights
See how retailers are approaching the launch of their campaigns
New conversion tactics
Learn how retailers are approaching conversion growth this year compared to 2024
Industry expert advice
Hear analysis from IMRG, Genie Goals, The Pixel, RevLifter and PXP
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