Peak Connect Virtual 2024 is your gateway to staying ahead during the Black Friday period. Whether you’re refining existing strategies or seeking innovative approaches, this event promises to equip you with knowledge to maximise your peak trading performance.

Leveraging virtual panels and expert discussion, we deliver unparalleled insights and actionable strategies. Join us as we deep-dive into the current online retail landscape, exploring challenges and uncovering fresh opportunities for Black Friday.

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Agenda

09:30 – 09:35

IMRG: Are we well positioned for peak trading?

With eight months of 2024 done, how likely is it that peak will bring positive growth this year?

09:35 – 09:45

Data and insight from industry expert TBC

09:45 – 09:50

IMRG: What are we up against?

How did the market perform during Black Friday 2023?

09:50 – 10:05

Panel: Approaches to customer acquisition during Black Friday

What strategies can retailers employ to drive customer acquisition, and how should they assess the success of campaigns?

10:05 – 10:10

IMRG: When did campaigns launch in 2023?

What percentage of retailers extended their campaigns last year, and how many reduced the durations of them?

10:10 – 10:20

Data and insight from industry expert TBC

10:20 – 10:25

IMRG: How have discounting patterns changed?

Has the rate and availability of discounting increased or decreased?

10:25 – 10:40

Panel: Approaches to customer retention during Black Friday

How can retailers ensure their existing customers shop with them over Black Friday, and how should they shape those campaigns?

10:40 – 10:45

IMRG: Do longer campaigns increase the revenue made?

Where retailers pulled their campaigns forward compared to the year before, did it lead to an increase in the revenue they secured?

10:45 – 10:55

Data and insight from industry expert TBC

10:55 – 11:00

IMRG: Why did Cyber Monday perform well in 2023?

Cyber Monday was the most successful trading day of the peak week last year – what drove its performance?

11:00 – 11:15

Panel: Best practice in managing peak operations

With the expected surge in volumes, how can retailers ensure they continue to provide quality experiences for their customers?

11:15 – 11:20

IMRG: Market forecast for Black Friday 2023

What are the trend lines suggesting will happen for the overall market – are we finally in for positive growth this year?

11:20 – 11:30

Data and insight from industry expert TBC

11:30 – 11:45

Panel: After the dust has settled

What plans should retailers put in place to ensure they make the most of newly-acquired data from Black Friday campaigns over the long-term?

11:45 – 11:50

IMRG: Category forecast for Black Friday 2023

Which categories look most likely to perform well over the Black Friday period, and which will find it more challenging?

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