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Peak Connect Live provides a unique and organic platform where online retailers can participate in insightful discussions on Black Friday strategies.

Facilitated by IMRG’s data experts and senior retailers, this event includes roundtable discussions that delve into the current online retail landscape, addressing challenges associated with Black Friday while uncovering fresh opportunities.

This is the perfect destination if you’re looking to maximise your peak trading success!

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Agenda

Morning

08:30 – 09:30 Entry Badges and Complimentary Breakfast  
09:30 – 09:50 How has 2024 been so far?  

with Andy Mulcahy 

After a poor start to the year, have things turned around sufficiently to suggest peak trading might do well? 
09:50 – 10:00 Sponsor one  
10:00 – 10:15 Retailer roundtable  
10:15 – 10:20 A reminder: Black Friday performance 2023 pt I 

with Andy Mulcahy  

A reminder of how the online retail market performed across Black Friday week and November as a whole 
10:20 – 10:35 Retailer roundtable  
10:35 – 10:40 A reminder: Black Friday performance 2023 pt II?  

with Andy Mulcahy  

A reminder of how the online retail market performed across Black Friday week and November as a whole 
10:40 – 10:55 Retailer roundtable  
10:55 – 11:25 Coffee break and general networking  
11:25 – 12:10 Peer-to-peer meetings  
12:10 – 12:20 Sponsor 2  
12:20 – 12:35 Retailer roundtable  
12:35 – 12:40 Campaign durations pt I  

with Matthew Walsh  

How long did retailers run their Black Friday campaigns for in 2023, and how will it change this year? 
12:40 – 13:40 Lunch and general networking  

Afternoon

13:40 – 13:45 Campaign durations pt I  

with Matthew Walsh 

How long did retailers run their Black Friday campaigns for in 2023, and how will it change this year? 
13:45 – 14:00 Retailer roundtable  
14:00 – 14:05 What were the discount patterns in 2023? Pt I  

with Matthew Walsh 

Did retailers do more or less intense discounting last year? 
14:05 – 14:20 Retailer roundtable  
14:20 – 14:50 Coffee break and general networking  
14:50 – 15:05 Retailer roundtable  
15:05 – 15:10 What were the discount patterns in 2023? Pt II 

with Matthew Walsh 

Did retailers do more or less intense discounting last year? 
15:10 – 15:25 Retailer roundtable  
15:25 – 15:30 Forecast for Black Friday 2024 with Matthew Walsh  
15:30 – 15:45 Special guest hosts share their key insight from the table discussions  
15:45 – 17:00 Champagne drinks reception to end the day  
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Event format and venue

The event will be hosted at the distinguished Royal Horseguards Hotel in London, situated on the banks of the River Thames at Embankment.

Throughout the event, there will be dedicated sessions for one-to-one networking, providing ample opportunities to connect with industry peers and experts.

Attendees will enjoy a three-course lunch followed by a champagne networking reception. We invite you to join us, share your expertise, and collaborate on best practices.

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Am I eligible?

The event is free for IMRG members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:

  • Retailers who hold a manager-level position or higher within their organisation.
  • Retailers who represent a retail business with an annual turnover of £2 million or more.

By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.

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Event Sponsors:

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