Overview and key topics:
Join us at the Royal Horseguards Hotel and walk away with the insight needed to take your Black Friday strategy to the next level. This roundtable-style conference will take an in-depth look at the performance of the ecommerce market ahead of Black Friday, as well as our predictions for the industry during the busiest time of the year. We’ll also delve into what you can do to create highly effective campaigns that will convert more customers.
Key topics of discussion include:
- Ecommerce growth in the run up to Black Friday
- Predictions for Black Friday
- Black Friday campaign planning
- Improving key online metrics during Black Friday
- What we learnt during Black Friday 2022
- Effective campaign launch dates
- How your peers are planning to succeed
- A look ahead to Christmas
Event Format
With roundtable discussions hosted by our data experts and senior retailers, you’ll join talks on the opportunities and challenges faced by your peers. This innovative format creates a platform for open-discussion, giving you more peer-led insight than ever before. You’ll also wine and dine during a three-course lunch, and champagne networking reception to end the day. Join us to share your knowledge and discover best practice.
Agenda
Morning
08:15 – 09:30 | Entry Badges and Complimentary Breakfast | |
09:30 – 09:45 | Market trends across 2023 so far… Andy Mulcahy | How has the year played out so far from a sales perspective, what are the key metrics of spend, conversion and traffic pointing to for peak this year? |
09:45 – 09:55 | Sponsor 1: perspectives on peak behaviour | |
09:55 – 10:05 | Black Friday performance 2022: what happened and why? Matthew Walsh | A reminder of how the online retail market performed during peak last year, and what it means for how 2023 might pan out |
10:05 – 10:50 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas, rotating between tables to discuss a range of topics specific to peak |
10:50 – 11:00 | Sponsor 2: perspectives on peak behaviour | |
11:00 – 11:30 | Coffee break and general networking | |
11:30 – 11:40 | The approaches retailers take to Black Friday campaigns Matthew Walsh | How do they vary their launch dates, and what discounting messages do they use to stimulate activity? |
11:40 – 12:25 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas, rotating between tables to discuss a range of topics specific to peak |
12:25 – 13:25 | Lunch and general networking |
Afternoon
13:25 – 13:55 | Retailer roundtables | Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas, rotating between tables to discuss a range of topics specific to peak |
13:55 – 14:05 | Is it worth launching campaigns early in November? Matthew Walsh | Over the past few years, campaigns have crept forward earlier into November – but does this actually lead to a greater increase in sales volumes? |
14:05 – 14:35 | Coffee break and general networking | |
14:35 – 15:20 | Retailer workshops, hosted by guest retailers | Join top retailers at our topic-based roundtables, where they encourage open discussion around industry opportunities and challenges. |
15:20 – 15:30 | Forecast for Black Friday performance 2023 Matthew Walsh | What do the market trends, data and insight IMRG have analysed tell us about likely revenue performance in 2023? Find out from our market forecast |
15:30 – 17:00 | Champagne drinks reception to end the day |
The venue
Hosted at the Royal Horseguards Hotel in London, an impressive historic building, situated on the River Thames at Embankment. Inside you’ll find Victorian grandeur combined with elegant, first-class contemporary comfort which sets the venue apart as one of the finest hotels near Westminster, Houses of Parliament.
Headline sponsors:
Event Sponsors:
