At our in-person peak preview conference, you’ll gain all of the essential data and insight needed to succeed during peak trading 2022.

Due to popular demand, we are bringing our much-loved roundtable style format to The Royal Horseguards Hotel, London. This innovative conference style fuses data and insight with networking and knowledge sharing, giving you the opportunity to spend the day with your retail peers and learn from their experiences.

From increases in the cost of living, to growing supply chain costs for retailers, we look at how much these factors will impact online trading this year. We’ll also welcome an expert panel of retail directors, providing you with insight to help you understand how to navigate the Black Friday peak.

You’ll discover how best to enact a winning strategy ahead of the peak trading periods.

Agenda

Wednesday 14 September - In-Person Event (The Royal Horseguards Hotel)

08:00 - 09:15 AM

Entry Badges and Complimentary Breakfast

09:15 - 09:30 AM
IMRG Logo Fashion Connect

Will we see poor performance, this Black Friday period?

Increases in the cost of living have seriously impacted online trading this year, with things set to get worse when the energy cap rises in October:

  • How will this impact the most important days in the ecommerce calendar?
  • What do the current performance trends tell us?
  • Will the football World Cup cause problems on Black Friday?
09:30 - 09:45 AM
Peak Summit Headline Sponsor - Epsilon

Leveraging best in class ID resolution to drive peak season success

What learnings can we take from previous years to successfully navigate a challenging peak season in 2022. Epsilon will demonstrate how retailers can set themselves up for BF success and beyond via correct use of identity.
09:45 - 09:55 AM
IMRG Logo Fashion Connect

How early will retailers launch their campaigns in 2022?

In recent years there has been a tendency for campaigns to launch earlier, which was exacerbated by the pandemic, turning Black Friday into a month rather than a day:

  • Will the World Cup force campaigns earlier?
  • How early can it realistically get?
  • When will they likely start this year?
09:55 - 10:40 AM

Retailer workshops

Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading.

10:40 - 10:50 AM
IMRG Logo Transparent Background

What are the conversion and spend trends approaching peak trading?

With 2022 creating such difficult trading conditions for retailers, are there signs of things getting better or worse approaching the peak trading period?:

  • Are some categories doing better than others?
  • How is conversion looking for various categories?
  • Is the average spend up or down?
10:50 - 11:15 AM

Coffee Break

11:15 - 11:30 AM
Adobe For Site

Facilitating peak performance during tough times: Lessons from consumer research

Alex Shepherd, industry veteran from Adobe, draws on insights from over nine thousand consumer interviews to provide tips on best practice before, during and after peak events like Black Friday – particularly relevant in light of the tough economic climate.
11:30 - 12:15 PM

Retailer workshops

Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading.
12:15 - 12:25 PM
IMRG Logo Fashion Connect

Forecast for Black Friday spend

After a few years of skewed growth figures due to the pandemic lockdowns, will this year see a return to some normality or are the cost of living increases going to lead to low growth for retailers?:

  • What rate of growth can we expect?
  • How will the categories perform?
  • How will the day do against November as a whole?
12:25 - 12:55 PM

Retailer workshops

Get involved in a series of insightful debates where you can hear about your peers’ strategic approach across a range of areas relevant to Black Friday and peak trading.
12:55 - 01:45 PM

Lunch and general networking

01:45 - 02:25 PM
Cox & Cox conference logo M&Co logo

Retailer panel

An expert panel of retail directors spark discussion around key themes and topics, providing you with insight to help you understand how to navigate the Black Friday peak.

  • What changes to expect from customer behaviour over peak 2022
  • How customer expectation is currently evolving
  • How retailers are planning their strategies over peak trading this year

  • Hosted by: Louisa Nicholls, Chief Customer Officer, M&Co

    Panel: Andy Mulcahy, Strategy and Insight Director, IMRG; Aynsley Peet, Ecommerce Director, Cox & Cox; Jennifer Roebuck, Non-Executive Director, multiple brands
    02:25 - 02:50 PM

    Coffee break and general networking

    02:50 - 04:00 PM
    Cox & Cox conference logo Estee Lauder Conference logo M&Co logo Revolution Beauty conference logo Very Group conference logo

    Retailer hosted strategic roundtable session

    Join top retailers at our topic-based roundtables, where they give you key insight and allow you to enter open discussion around industry opportunities and challenges.
    Hosted by members of IMRG’s retail advisory board and other senior retailers, a deep dive into future and current industry topics.

    Ash Madhav, Head of Customer Insight & Engagement at Revolution Beauty; Aynsley Peet, Ecommerce Director, Cox & Cox; Jennifer Roebuck, Non-Executive Director, multiple brands; Leanne Osbourne, CCO, Not on the Highstreet; Louisa Nicholls, Chief Customer Officer, M&Co; Louise Mortimer, Head of Analytics & Optimisation, Estee Lauder; Muktar Mahama, Head of Digital Product, The Very Group
    04:00 - 05:00 PM

    Hosted drinks reception to end the day

    Keynote Speakers

    Bio:

    Ash Madhav

    Head of Customer Insight & Engagement
    Revolution Beauty
    Bio:

    Aynsley Peet

    Ecommerce Director
    Cox & Cox
    Bio:
    Consumer executive focused on transformation, growth and innovation. 23 years in consumer marketing and digital and a more recently board advisory.

    Jennifer Roebuck

    Consumer Non-Executive Director
    Ted Baker
    Bio:

    Muktar Mahama

    Head of Digital Product
    The Very Group
    Bio:

    Louise Mortimer

    Head of Analytics & Optimisation
    Estee Lauder
    Bio:

    Leanne Osbourne

    Chief Commercial Officer
    Not on the Highstreet
    Bio:

    Louisa Nicholls

    Chief Customer Officer
    M&Co

    Our Sponsors

    Epsilon conference logo
    Adobe For Site
    Ecommerce Expo logo
    Lucidworks logo
    Scurri conference logo
    Signifyd conference logo
    Capgemini logo

    Enquire about sponsorship opportunities

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