Benchmark summer performance and prepare for peak with practical retail insight.
At this Peak Preview Breakfast, we’ll be revealing the latest data we’ve been tracking in the run up to Black Friday, including deep-dives into key performance metrics across retailers’ sites; how is customer behaviour changing, and will this be the first Black Friday where AI agents play a crucial role?
You’ll also get the chance to speak to your peers about their experiences and what they are seeing in the lead up. Expect to find out:
- Forecast for revenue growth over Black Friday
- When campaigns will likely start, and how long they will go on for
- Where demand is currently strong, and where it is lagging
- Which categories can expect to do well against last year’s results
- Which strategies retailers are looking to deploy
Plus you’ll find out the latest insight from IMRG’s extensive data tracking across retail sites – where have things been moving across the summer and into peak trading?
Why Attend ?
You’re time-poor with a plate full of challenges and opportunities that need attention. Why not start the day with breakfast in a swish London venue, speaking to your retail peers to generate potential solutions and pathways to overcome your biggest hurdles before we finish at 10:30. Then you still have a full day ahead of you to get on with the day job and, quite possibly, make a lot more progress across those issues due to the insight you gained from this session.
And all that before most people have even finished their first coffee of the day.
Event Format & Venue
Date: Wednesday, 14th October 2026
Time: 08:00am – 10:30am
Venue: Smith & Wollensky, London
Hosted at the prestigious Smith & Wollensky restaurant in Central London, we start the event with a delicious breakfast to help fuel the discussions. Then we work through a series of table discussions, rotating around to keep it fresh.
Am I eligible?
The event is free for IMRG Retail Members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
- Retailers who hold a manager-level position or higher within their organisation.
- Retailers who represent a retail business with an annual turnover of £2 million or more.
By adhering to these criteria, we aim to create an environment where attendees can network with peers facing similar challenges and opportunities.
Am I an eligible solution provider?
This event is only free to attend for IMRG Retail Members.
If you’re a solution provider eager to attend this event, we encourage you to book a time in our calendar to explore the unique sponsorship opportunities available.