Overview and key topics:
This breakfast networking is designed to help you improve your product page and subsequently inspire growth in key online metrics. This will be done through retailer discussion, IMRG presenting their latest product page research, and exclusive insights from industry experts.
IMRG’s latest research looks at the importance of shoppers landing on a product page and reveals which marketing channels, such as affiliate, paid, and social, are generating the best traffic to this part of your ecommerce website. We’ll also discuss what a good bounce rate looks like and which website features and functionalities will help improve your product page conversion the best.
You will be able to discuss with your retail peers what has or has not worked to boost product page conversion and you will find out how to offer excellent customer experiences that will facilitate customer loyalty. Walking away from this session, you will know the performance you should achieve relative to industry averages, and have the knowledge to refine your product page strategy.
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