Every week, our Ecommerce Market Update shows what’s really happening in online trading, highlighting the trends shaping performance and providing the data you need to benchmark against the wider market.
In this week’s Ecommerce Market Update (Thu 23rd April) IMRG will provide a full analysis of online retail performance during Easter. You will gain industry benchmarks across revenue and traffic performance. This insight is exclusive to this show, so make sure to tune in live at 2pm.
IMRG will provide total market revenue performance for Easter week, derived from our daily GA4 tracker and Online Retail Index. You will also hear about traffic source changes over the bank holiday weekend (3rd – 6th April), enabling you to see how your results compare.
We will also explore two popular product categories during Easter, which are Home & Garden and Gifting. Find out how each performed relative to the market and see if customer demand was stronger or weaker compared to recent years.
Joining us this week is promotions expert RevLifter, who will explore how retailers can adapt their strategies during busier trading periods.
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