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12 months ago, as the Delta variant was about to push the UK into its third lockdown, the Brexit agreement was signed with the EU. This deal promised continued ‘tariff-free’ access to the EU market, and a reduction of red tape; but the reality proved much more complex for businesses who had to scramble to quickly adjust to this new trading landscape.
Now that this deal has been in place for a year, join IMRG as we bring together a group of senior retailers to discuss what they have put in place to mitigate the challenges, and where they have identified opportunities. Have we reached the point where a ‘new normal’ is in operation, or are we still learning and trying to catch up?
Key Takeaways:
Adaptation
A deep dive into the data, as we look at how exactly Brexit has affected online retail. We’ll find out how retailers have adapted their strategy, and what issues they’ve encountered.
Optimisation
Where are the key pinch points, and how can we optimise the shopping experience under Brexit?
Prevailing
Find out from your peers exactly what changes they’ve observed, and how they’ve thrived in tumultuous times.