Overview and key topics:

Join us for our most detailed breakdown of Black Friday ecommerce performance at a luxury hotel in London. We have all the insights ready to help you navigate the outcome of the peak period.

IMRG have compiled all of their data sources to provide you with a thorough breakdown of November performance, including finer details on Black Friday week. In turn, you will have ample opportunity to benchmark your performance and identify areas for improvement.

Benefit from insights on campaign trends, launch dates, discount types, product category differences, average basket values and conversion rates, Year-on-Year revenue comparisons, and much more.

Alongside benefitting from lots of data, over the five course lunch and drinks reception you will have the chance to network with over 40 directors of retail. Together, you will consider ways to enhance your campaigns and strategise growth for 2025.

Key Takeaways:

  • Discover how the ecommerce market performed during Black Friday
  • Find out how your peers tackled the challenges during peak trading
  • Listen to exclusive IMRG data surrounding Black Friday performance
  • Enjoy a 5x course gourmet dinner at one of London’s finest hotels


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Am I eligible?

The event is free for IMRG members. To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:

  • Retailers who hold a director-level position or higher within their organisation.
  • Retailers who represent a retail business with an annual turnover of £2 million or more.

By adhering to these criteria, we aim to create an environment where high-level strategic discussions can take place, and attendees can network with peers facing similar challenges and opportunities.

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