Our annual Summer Lunch unites director-level retail leaders to wine, dine, and discover how the market has performed throughout the first half of the year. You’ll discover how the cost-of-living crisis has impacted key online metrics during H1, as well as finding out how we expect the rest of the year to perform.
We’ll be covering three core topics at the event:
Customer funnel: Which parts of the funnel are feeling the most pressure? In a cost of living world, are we seeing conversion stutter at any key point in the customer funnel?
Site navigation: Is the home page losing its relevance – are customer journeys now moving away from using the home page? Do new customers make better use of search than existing customers?
Customer acquisition & retention rates: What does a good new customer acquisition rate look like, how valuable are retained customers and how much should it cost to acquire customers via social and search?
*** Please note that this is a retailers only event.***