Event Format
We’re thrilled to announce an enhanced event in collaboration with eCommerce expo, designed to help you improve customer confidence and deliver exceptional CX – Customer Connect Virtual 2024.
Customer Connect Virtual is an extended webinar revealing the latest insights and strategies from ecommerce leaders and experts. You’ll discover key trends shaping consumer behaviour and benefit from discovering new strategies for engaging, acquiring, and retaining customers in 2024.
From market performance analysis to deep dives into customer engagement techniques, our data experts will look at key topics including: structuring email campaigns, leveraging emerging technologies like chatbots, and optimising discount strategies to drive sales and increase customer loyalty.
Full agenda
| 09:30 – 09:45 | IMRG insight: What trends are defining 2024 so far? Andy Mulcahy | At the halfway point of the year, how is the market performing and what customer behaviour trends are influencing it? |
| 09:45 – 09:55 | IMRG insight: How do retailers structure their email campaigns? Matthew Walsh | What is the most popular type of email campaign, those focused on offers or product, and when are the most popular times to send them? |
| 09:55 – 10:05 | Panel: Techniques for engaging customers with Advanced Commerce | What approaches can retailers take to engage visitors to their sites? |
| 10:05 – 10:10 | How often, and how deep, do retailers discount? Pt1 Matthew Walsh | Discover how frequently retailers run promotions and at what level they discount. |
| 10:10 – 10:20 | Promotions & Loyalty Schemes: Market Insights and Best Practices with RevLifter | IMRG asked their retail community to provide their top areas of interest for 2024, and pricing and promotions was an in-demand topic. In this session, IMRG and RevLifter will discuss this newly published report based on the findings of a senior retail survey. |
| 10:20 – 10:25 | How often, and how deep, do retailers discount? Pt2 Matthew Walsh | Discover how frequently retailers run promotions and at what level they discount. |
| 10:25 – 10:40 | Panel: Techniques for acquiring customers with Cheq AI and Chargebacks911 | What strategies can retailers employ to drive traffic to their sites and convert new customers? |
| 10:40 – 10:45 | IMRG insight: How are retailers using chatbots? | What percentage of retailers offer a chatbot function on their site, and how long does it take to be transferred to a human if required? |
| 10:45 – 10:55 | Care about your conversion rate? Invest in site search with Klevu | Presenting key research from IMRG and YouGov about on-site search behaviour, UX tips and revenue opportunities. |
| 10:55 – 11:00 | IMRG insight: Are customers converting at a higher or lower rate? | Are some categories and retailer groupings seeing better conversion than others at the halfway stage of 2024? |
| 11:00 – 11:15 | Panel: Techniques for increasing retention with Yodel, Talon.One and Infobip | What are the strategies, both pre- and post-purchase, that drive loyalty? What experience would keep a customer coming back for more? |
| 11:15 – 11:20 | IMRG insight: Are shoppers spending more or less with each transaction? | Are we seeing basket values rationalise after a period of high inflation driving them up? |
| 11:20 – 11:30 | IMRG insight: Which marketing channels account for the most revenue? Matthew Walsh | For the traffic that comes through search, social, email and other channels, which provide the highest share of revenue? And what impact has GA4 had on these calculations? |
Event supported by:
